Things that turn online visitors away

[kris]

A website is most likely to be turned away by an online visitor if it takes tonnes of time for every page to load, when its color, fonts and background are not welcoming and most importantly
when visitors don't find what they are looking for
when the site is not promising

[banker]

It looks old and not updated.
Is made with Dreamweaver.
Images as a website (i.e., blocks of text in an image instead of html).
Cookie cutter template.
No clear navigation.