website designing should be done according user expectations

[kris]

when an online visitors visits the site there are certain expectations like the web design london site should load fast, the layout of the site should be attractive, the navigation should be clear and they should get what there are looking for
1.its highly important to know that the visitor comes with certain expectations
2.designing should be done according to the user expectations

[WingedPanther]

Can you expand on this at all?