Google Adsense Optimization

**Jordan** · #1 (**permalink**) 11-08-2007, 09:01 AM

Like many of you, irrelevant ads were being displayed on my websites that had very little similarity to what was actually on the page. Not only that, hundreds of clicks were amounting to mere dollars....

Two little tricks can change what Google displays on your site and increase your revenue from Adsense. The tricks involve targeting specific sections of your content which produce keywords that are targeted to what your users are view.

1) Target Content
The content that your user visited your site for are what you want the ads to display. If you are blogging about Hi-Def Televisions then you want ads related to Televisions, not swim ware. In order to specify what content you want Adsense to use in order to determine the ads that are displayed all you need to do is add two simple HTML comment lines.

HTML Code:

<!-- google_ad_section_start -->
<!-- google_ad_section_end -->

Once your content is between these two comment lines you will immediately (see Note 2) see more relevant ads.

2) Exclude Content
You may have content that you do not want Adsense to use in its selection criteria. The tags used to exclude virtually make the content between the comments invisible to the Adsense spider.

HTML Code:

<!-- google_ad_section_start(weight=ignore) -->
<!-- google_ad_section_end(weight=ignore) -->

Place any text between these tags that you do not want to be included in the ad selection criteria.
Example:

HTML Code:

<html><head><title>Section targeting</title></head>
<body>
<!-- google_ad_section_start -->

This is the text of your webpage. Most of your content resides here.
<!-- google_ad_section_end -->

</body>
</html>

Important Note!
By not allowing enough content for the Adsense spider to determine relevant ads the spider will completely ignore the tags above.

Quote:

In order to properly implement this feature, you'll need to include a significant amount of content within the section targeting tags. Including insufficient content may result in less relevant ads or PSAs.

https://www.google.com/adsense/suppo...3168&topic=371

Note #2:
By immediately I mean:

Quote:

You can use section targeting to make suggestions about as many sections of a page as you like. However, please be aware that we can't guarantee results, and that it may take up to 2 weeks before our crawlers take into account any changes you've made to your site.

Johnnyboy · #2 (**permalink**) 11-08-2007, 10:19 PM

Jordan... if I have a Joomla managed site, so do I need to put these tags (...) as part of all of every content item, or can I just put the tags in the main templates php file?

A little confused.

Thanks!

**Jordan** · #3 (**permalink**) 11-09-2007, 07:25 AM

If you want all of the content-container sections to be what Adsense creates ads from then you could just put it in your templates index.php file.

Johnnyboy · #4 (**permalink**) 11-09-2007, 09:12 AM

Thanks Jordan.

All the content in the different module positions would be then taken into consideration, correct?

**Jordan** · #5 (**permalink**) 02-16-2008, 09:03 PM

Yes, that is correct.

Chinmoy · #6 (**permalink**) 06-11-2008, 08:45 AM

That helped jordan. I had some ashoka ads showing initially. Now all of them are coding related.

**Xav** · #7 (**permalink**) 06-12-2008, 01:14 PM

Great. Unfortunately, I get barely any clicks, but then again I haven't SEOd yet, and I accidentally removed the ads, so what was I expecting?

Chinmoy · #8 (**permalink**) 06-13-2008, 02:06 AM

Ya,Xav. I saw your alexa rank was poor. You can surely improve it given the amount of time you are online!

**Xav** · #9 (**permalink**) 06-13-2008, 01:44 PM

What do you mean the amount of time online?

Chinmoy · #10 (**permalink**) 06-14-2008, 02:45 AM

Well, the rate at which yu post on codecall, I think you can manage your site in a parallal also!

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