What he means is; have some intelligence and don't listen to stupid SEO people like most of the companies out there. Because what they sold you back then was gibberish. What they where actually doing was mostly spamming for you. Putting up link exchange sites, myspace pages, facebook pages, twitters, and loads of other pages for link-backs. This isn't recognised as a viable way forward when it comes to SEO promotion these days.
Search engines don't index sites like they used to, they don't rank them based off how many links they have coming back to them, (unless its relevant to the page content, not its keywords). They rank based of search patterns that match 50% for details, 30% specifics, 20% relevant keywords. All that link exchange bull doesn't rank you higher regardless what Google/SEO tells you, unless the links are related to the searched content. We are not back in the 90's any more guys. You'll be ranked well enough if your website has good karma for valuable content relating to your website's representation.
A lot of SEO has always been scammy, but it was a good market place for people to make money from "non-intellectual" people with little experience in that field. Other non legit SEO people took advantage of this market place and gave those of us who done it well and honestly a bad name, and this Is why I only do SEO for myself and close clients. Back then, who was going to argue with us when we where the ones who understood search engines and how to manipulate them?
Back then, people didn't care where their site ranked once some of these sites linking back was promoting their actual website URL at the top of the Search Listings. (Yet, then you would rank a little higher, because link exchange was used for relevancy back then.) Now its abused and search bots don't rank the same way any more because of inexperienced trolls who now call them selves SEO marketers. . . These spammers and trolls are the ones who gave SEO the bad name and bad karma it carrys with it today.
People who don't know any better about promoting online and marketing. Now a days, you need to understand that we live in a corporate and commercial world and only those paying big money will rank ahead of any of their competitors. I do agree, that if keywords are used extremely accurately, they can sometimes help, but It widely depends on how those keywords are related to each other. You can actually have as many keywords as you want, (providing they interrelate to each other). Once they relate to each other, that page won't be ignored in search terms or its index...(And not all search engines ignore pages because of it.)
My advice is to build your website, and fill it with as much related content as possible to your domain and what your website is about, be detailed and descriptive and keep building on it until you have a few hundred pages. And this is just a starting point!
You can do many keyword tests on Google, Bing, DuckDuck etc, and you will see that they will index differently. Search: " directx full screen overlay tutorial " on Google and you'll find a codecall topic by me. Irrelevant keywords are "howto", which doesn't really belong! I'm sure if we edit that topic and add more keywords relating to the typical search term above, it would have little result on its ranking.
Edited by KeithAiden, 03 June 2013 - 07:28 AM.