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Anyone in favor of Google's latest UPDATE - "news_keywords" metatag?

google update news_keywords

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5 replies to this topic

#1 programmingservices

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Posted 21 September 2012 - 03:37 AM

Google News is trying out a "news_keywords" metatag: http://goo.gl/FiV0K Note that this is *only* for news. Web will ignore - Tweet by Matt Cutts
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#2 BenW

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Posted 21 September 2012 - 12:53 PM

I think this would be really useful if it was accepted and implemented by media outlets.
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#3 programmingservices

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Posted 25 September 2012 - 05:07 AM

I think this would be really useful if it was accepted and implemented by media outlets.


Read the comments/reactions for the same news Google Announces News Keywords Metatag 133759
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#4 BlackRabbit

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Posted 25 September 2012 - 09:01 PM

hey ! that is very nice good news !
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#5 programmingservices

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Posted 26 September 2012 - 02:37 AM

hey ! that is very nice good news !


Not for everyone...lol... :lol:
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#6 BenW

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Posted 29 September 2012 - 05:44 AM

Most of the comments on that article appear to be from people who either don't understand what the new keywords are for, or just don't like having to do things differently.

They're simply to allow newspaper style headlines to be used on the internet, so that actual, physical media outlets don't need a second headline writer just for their web content. If it works, this is a massive improvement. Studies of blog posts, emails, etc all show that the headline is by far the most important thing that determines whether a user clicks the link or not.

Since it's only intended to be used to replace keyword heavy headlines, I doubt that it will weight the search placement much - it will just allow results to be identified and indexed correctly. There's more to Google ranking than the page title, I'm pretty sure.

There are two potential issues with it, though. First, users are probably trained to look for keyword heavy titles as much as writers are trained to write them. It may take some effort to convince users to click a clever headline that doesn't instantly tell them what the article is. and perhaps more importantly, with Google being the only search engine to use the new keywords, a more relevant-seeming headline is still required for every other search engine anyway.
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