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The main purpose of a logo design is to let your users know who you are, what you do, what you want to get, and what you can give them. A simple logo design allows it to be easily recognizable, however, argument is also that using a simple logo makes it harder to pass on a message or to show what products or services your business sells.
It depends, a company logo should show the nature and personality "Image" of your company thus depending on the nature of your business, it can be simple and it can be complex too. What is more important ia that a logo should suits the company's brand.
So to you should a company's logo be simple or complex?
Simple or Complex Logo
Started by
Guest_changoo_*
, Nov 11 2010 12:56 AM
1 reply to this topic
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Posted 11 November 2010 - 03:54 AM
WingedPanther
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It will depend heavily on the circumstances, many of which you mentioned. In addition, it's more of a continuum than an either/or situation. Further, a logo can appear simple at first, but have details that you don't notice until later.
I think something more important is: is it visually appealing, and does it distinctly identify your company/site?
I think something more important is: is it visually appealing, and does it distinctly identify your company/site?
