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Two little tricks can change what Google displays on your site and increase your revenue from Adsense. The tricks involve targeting specific sections of your content which produce keywords that are targeted to what your users are view.
1) Target Content
The content that your user visited your site for are what you want the ads to display. If you are blogging about Hi-Def Televisions then you want ads related to Televisions, not swim ware. In order to specify what content you want Adsense to use in order to determine the ads that are displayed all you need to do is add two simple HTML comment lines.
<!-- google_ad_section_start --> <!-- google_ad_section_end -->Once your content is between these two comment lines you will immediately (see Note 2) see more relevant ads.
2) Exclude Content
You may have content that you do not want Adsense to use in its selection criteria. The tags used to exclude virtually make the content between the comments invisible to the Adsense spider.
<!-- google_ad_section_start(weight=ignore) --> <!-- google_ad_section_end(weight=ignore) -->Place any text between these tags that you do not want to be included in the ad selection criteria.
Example:
<html><head><title>Section targeting</title></head> <body> <!-- google_ad_section_start --> This is the text of your webpage. Most of your content resides here. <!-- google_ad_section_end --> </body> </html>
Important Note!
By not allowing enough content for the Adsense spider to determine relevant ads the spider will completely ignore the tags above.
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In order to properly implement this feature, you'll need to include a significant amount of content within the section targeting tags. Including insufficient content may result in less relevant ads or PSAs.
Note #2:
By immediately I mean:
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You can use section targeting to make suggestions about as many sections of a page as you like. However, please be aware that we can't guarantee results, and that it may take up to 2 weeks before our crawlers take into account any changes you've made to your site.
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