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Picking a new keyword to optimize

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#1
Guest_Kaabi_*

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After focusing on one keyphrase for so long, I've decided to switch up to something that gets a little less searches but I know I can rank high in. Right now I'm #7 on Google for that keyphrase but I want to get #1! It's hard, but I think I'll be able to do it, even if it means contacting people I've link exchanged with and asking them to change the anchor text.

#2
Chan

Chan

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How do you go about picking a keyword for a website? What are your criteria?

#3
Guest_Kaabi_*

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I just use DigitalPoint's keyword suggestion tool to see what keywords are searched for a lot but aren't competitive. Yep, that's how I do it.