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Black Hat SEO

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#1
Guest_Kaabi_*

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For the first time, I found a web page that used Black Hat SEO. I went on the site, and I was highlighting something, and I uncovered all these hidden words on the bottom of the page, and they matched the background. Google usually penalizes sites for this, but as I looked at the source, I realized it was using a relatively new technique. It's making the words NEARLY the same color as the background, so crawlers don't see it as the same color, and therefore don't penalize, but instead reward for the keyword density. I don't approve of Black Hat SEO, it's unfair to other people and it's wrong.

#2
Guest_koolkid_*

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I agree with this
Its best to be ethical and better safe than sorry

#3
Guest_Kaabi_*

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I just got linked to this list of all these spam sites, and it's amazing how well they rank in Google even though they offer no useful information. It's sickening!

#4
cloneBaby

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They're very clever.

Hidden keyword by using the same background color
Hidden keyword by using div tags
Hidden keyword by using cloaking
302 exploit
Get millions of pages indexed by creating tens of thousands of subdomains and interlinking them

etc.

I often doubt if search engines are getting better at detecting these techniques.
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#5
DevilsCharm

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I know, it is sickening. They're taking away traffic from useful and informative pages, G, M, and Y should really do something better about it.

#6
cloneBaby

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DevilsCharm said:

I know, it is sickening. They're taking away traffic from useful and informative pages, G, M, and Y should really do something better about it.
I personally think that Google is more or less encouraging shady techniques. Many of sites that use shady techniques run AdSense and generate income, and this certainly helps Google to generate more income. Allowing shady techniques to a certain degree helps both.
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#7
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I doubt they encourage it. Sure, they do make money, but if it wasn't them making the money, it would be a better, more legitimate site, who would probably make more.

#8
DevilsCharm

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I know they aren't encouraging it, because I've read about them banning sites like that from AdSense and penalizing them in their search engine.

#9
Gracia

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In terms of search engine optimization, you're talking about two different real techniques as far as how to perform it. Black hat SEO is the practice of using techniques deemed illegal or unethical. These can include using hidden text in your site. The search engine can read the text in the site, but it's not visible to the human eye. That's just an example of keyword stuffing. There are "door-in pages," which allow users to come into your site through a page and then push you to another thought or product or service — things the consumer didn't initially want to visit. Those are all some examples of illegal techniques.

White hat is the opposite of that — basically ethical SEO, which is using established SEO practices to increase a site's ranking. White hat is a more long-term strategy, and black hat can be more immediate.

“Illegal" is a strong term. You get posed that question a lot. It depends on your business model and what you're going after.

I would never request or recommend that a company use black hat SEO, but there are some instances where it can be helpful. It just depends on what your marketing strategy is. The only driver behind using black hat SEO is that the results can be much quicker. You can see the jump in search engine rank happen relatively quickly. The downside to that is that you will eventually get caught and can be penalized by the search engine. You can even be banned and removed from a search engine. That can be detrimental to retail clients specifically.

#10
DevilsCharm

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Yeah I've always heard that you can black hat to get a lot of traffic fast, but eventually you will get caught, and now that thought is confirmed. I would never black hat... corrupt the work I've done.