I've talked to a lot of people who do link exchanges, and they do a lot of them, but surprisingly most of the people I talked to do link exchanges trying to get traffic. I think link exchanges are more useful for SEO, and you can't make link exchanges useful for SEO unless you know are aware you are doing it for SEO (as in, link exchanges help with SEO, but it helps more if you are aware it helps with SEO). If you are aware, then you can choose the anchor text in order to promote the keywords you want to rank highly in. I'm doing quite a bit of link exchanges right now, and I'm making sure that each link has the keyword I'm targeting in it.


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