Ad insertion s/w

[booota]

Hey i am planning to develop a s/w for an inhouse channel for ad insertion.
Problem is where to start from as i have no idea about it and need some guidance. The scenario is sth like this.
We have a in-house channels of Movies. We want to play ads in that channel. The ads can be a:

1) standalone ad
2) A strip (like news headlines in various channels)
3) An L-shaped ad (like shown in some sports channels)

these ads will be in swf/avi/wmv/mp4 etc formats.

In addition, we want to have a scheduler for playing movies(basically a queue)/ads(managed on timely based)/Logo(for the in-house channel i.e an image or an animated image or video format).

These are the basic requirements for the project.

I am waiting for your kind response.

[Ray Tawil]

step 1:

make a database so you can store your data in it

step 2:

make a design for all your forms (no coding)

step 3:

start coding