Re: How to validate prospects?
One way would be to handle the trial period through your sales department.
The reality is that anything you do can be circumvented by your competition. A web demo with a potential customer or defecting customer would allow the customer to show your competitor what your software does. They can then promise to "match" it in most any way. You will have a hard time keeping your features secret from your competition, but disclosing them effectively to your customers.
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