How to validate prospects?
I am playing with the idea of offering the ability to sign up for a free trial period for our software. My question is how would I go about validating the prospects that sign up for the free trial? In other words I am scared of opening up the application to our competitors?
Here's a little background info. We offer a web-based application now but you must go through our sales team to license it. The idea is to eventually move to a true SaaS product where users can sign up directly online. Any input is greatly appreciated.
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