Linux ethos is free, and share. I do not really know of anybody making profit from linux development - hence why companies are perhaps wary of porting applications. On saying that, I'm sure free stuff can be viable - look at the web scripts the major ones make profit through a variety of methods, however I'm not sure its a viable business strategy.
MAC seems to me to be "underdeveloped" I agree with Void, that with a bit of code crunching, hacking or even porting you could make a hell of a lot of money fairly easily! Look for a niche that people haven't got, and really need, then think about a price. Look at microsoft office for MACs - exceptionally expensive!
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